Message and strategy formed the starting point for Centagon's marketers. With the help of smart 'marketing automation', an international campaign was built up, the result of which far exceeded the original expectations. When purchasing a Wavin product from a local dealer, the customer receives a so-called 'Lucky Wavin Gear Code' that could be transferred to a website, together with their own contact details.

The effect of the campaign could be continuously inferred in real time based on the responses sent via the site. The ‘subscriptions’ created a valuable database with contact details that enabled Wavin to directly address the target group through follow-up campaigns and offers. The campaign not only resulted in measurably convincing sales but also in greater ‘awareness’ of the Wavin brand within the target group. The localisation in particular, where the target group was segmented by country in this case, proved to be decisive for the success of the campaign. Other work for Wavin >