Creative studio

Customer testimonials for AGCO Finance

The challenge

Conventional agriculture is a driver of climate change, but it also has great potential to help reduce significant climate events. AGCO Finance is committed to helping farmers on their journey towards sustainability. AGCO is constantly looking for ways to effectively support the agricultural sector in pursuing climate goals.

For over 30 years, AGCO has been guiding the agricultural sector and is now assisting farmers in transitioning to more sustainable practices. It's a shared climate journey that's important for current and future generations. External communication naturally plays a crucial role in conveying this mission. As part of that, AGCO Finance requested the production of a video that clearly communicates their services.

The process

The story is driven by asking open-ended questions to the interviewed farmers. Reading from a autocue is not their daily routine and wouldn't result in a credible story. On the other hand, answering open questions about their own field of expertise comes naturally to them. The outcome is an authentic account of the financing process they went through with AGCO. The impressive agricultural machinery resulting from that process is excellently suited to visualize a setting that the target audience can directly relate to. Particularly, the addition of drone footage showcasing the company in its entirety contributes significantly to the overall experience.

The result

The end result is a presentation that many farmers will recognize. It's not a trained representative with an obvious stake in their story, but a neutral account from a colleague facing similar challenges. These are challenges where AGCO Finance can provide valuable assistance.


Why Centagon

Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.


years of experience







customer satisfaction

Our services

In the last 32 years, we’ve made a habit of digging deep to maximize the impact of visual output. We offer a diverse range of services:

Do you have a question or a challenge?
Contact us:

Walter van Houten

Account consultant

Leon Hendrix

Senior digital marketing
strategist (Founder)

Ralph Kuijper

Account consultant

René de Korte

Digital marketing strategist

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