B2B INTEGRATED PERFORMANCE MARKETING
Grow your business through integrated marketing
At Centagon we are fully aware of the incredible potential of integrated performance marketing. That is why we provide an end-to-end range of services that puts you in control at every stage of the integrated marketing process.
Grow your business through integrated marketing
At Centagon we are fully aware of the incredible potential of integrated performance marketing. That’s why we provide an end-to-end range of services that covers every stage of the integrated marketing process.
Integrated performance marketing
from end to end...
We offer a set of highly-professional services for nearly every marketing, communication or sales-related challenge. Whatever you're looking for, we've probably already developed a suitable solution. And if not, we'll show you what real dedication to international B2B marketing looks like by designing precisely what you need fast.
We put you in control
In this way, it becomes much easier for you to generate high-quality leads. Working in partnership, we’ll do the heavy lifting, taking the hassle out of integrated marketing, so you can focus on turning those qualified leads into revenue.
Certified partner
The DDMA (Data Driven Marketing Association, Amsterdam 2010) is the leading trade association for marketing and data. When a DDMA member meets the European privacy laws (GDPR, May 25 2018) and operates in accordance with the codes of conduct its allowed to propagate the 'Privacy Waarborg' quality mark. This ensures the member will thoughtfully process all personal data.
AdWords and Display campaigns, Analytics and Tagmanager, keyword strategies and advertising budget decisions.
Dutch trade association for marketing and data. DDMA demands that her members provide their services within legislation and business codes of conduct. It provides legal advise for datasecurity and privacy. DDMA also initialised the 'Privacy Waarborg' quality mark which confirms that organisations treat customer data for marketing purposes with extreme care.
The B2BDMA enables senior marketing professionals in B2B to explore, share and discuss current practices, trends, latest developments and the expected future of online business development in B2B.
Certified partner
AdWords and Display campaigns, Analytics and Tagmanager, keyword strategies and advertising budget decisions.
Dutch trade association for marketing and data. DDMA demands that her members provide their services within legislation and business codes of conduct. It provides legal advise for datasecurity and privacy. DDMA also initialised the 'Privacy Waarborg' quality mark which confirms that organisations treat customer data for marketing purposes with extreme care.
The B2BDMA enables senior marketing professionals in B2B to explore, share and discuss current practices, trends, latest developments and the expected future of online business development in B2B.
Our services
Marketing automation
Our marketing automation tools empower you to securely collect, manage, learn and engage with your customers.
B2B Keyword research
Generate the insights you need to transform the digital conversion of your business. Your customers will tell you what they are looking for!
Search Engine Optimisation (SEO)
Creating organic results may seem simple, but actually it’s a difficult process. Staying up-to-date on technology is a full-time job if you want to achieve a sustainable and competitive advantage.
Content marketing
As a digital marketer it's your responsibility to deliver relevant content at exactly the right time and point in the customer journey. But what's the best way of knowing that you succeeded.
Search Engine Advertising (SEA)
Our dedicated specialist will ensure you get the most out of your marketing investments.
Campaign management
Forecast your results in traffic and conversion to manage the expectations on advertising budget.
Performance monitoring
Graphic representations from multiple data sources on Klipfolio dashboards will help convince your internal stakeholders of your daily achievements.
Analytics
Prepare your analytics for what you want to learn in the long run, rather than short term results. And it's better to be overcomplete!
Brand design
With communication channels becoming extremely diverse, maintaining a consistent brand has become an increasingly important aspect in building a sustainable relationship with your audience.
Looking for quick returns?
Is it difficult to convince your internal stakeholders about the value of integrated marketing? Is cost or technical complexity the biggest hurdle to getting started?
We'll make it easier for you. Select your most promising proposition and give us a call. We’ll then gear up everything you need to deliver results.
What happens next? You’ll see for yourself how our approach to integrated digital marketing helps grow your business by producing profitable returns as well as valuable insights about your customers.
Your digital expertise will improve while partnering with our specialists. And It will be much easier for you to convince your internal stakeholders.
What's your goal?
Through practical, international business cases we help you kick-off or optimise your digital marketing processes. Select a challenge and discover how we can, together, achieve next-level results in integrated marketing.
Better insights
Focused and integrated campaigns with clear marketing results will help you to convince every stakeholder involved.
Deeper engagement
Web technology has matured in such a way that this approach is commonplace today.
More effective content
Extensive keyword and social media analysis will provide insights about the search and social behaviour of your target audience, allowing you to create relevant, effective content.
Consistent customer journey
If you want your customers to find you, you need to be exactly where they expect - offering the information they need.
Stronger on-line brand presence
The strength, memorability and presence of your brand depends on the right balance between brand strategy, creativity and consistency.
Improved search results
You're not the only company who wants to top Google’s search list
Result-driven design
Your audience and the way they engage will decide what really works and what doesn’t.
Greater website traffic
Traffic generation only has value if it brings relevant visitors looking for the information and solutions you’re offering.
How we work:
Four essential categories for generating results
Calling on over two decades’ experience in international B2B marketing and communications, we’ve modelled our services into four categories so you can meet the ever-evolving challenges of digital marketing. Our fully-controlled process covers;
- strategic advice (think_)
- production and automation (build_)
- controlled delivery and analytics (track_)
- detailed reporting and campaign management (lead_).
At the same time, we’ll get your team up to speed on the very specific demands of this dynamic new marketing landscape.
END-TO-END AT WORK
The pros and cons of Google Data Studio
Google’s proprietary dashboarding tool Data Studio is a fairly user-friendly solution for dashboarding. Its primary aim is to make data insights and reporting easy. And it’s free!
Google Data Studio - 3 easy tips
The choice for Data Studio or any other dashboarding solution should depend on your infrastructure, your channels and your intended crowd. Let’s say you have evaluated your options and Data Studio came out the winner. How do you make it work for you?
Integrated marketing across Europe
Centagon was once again asked to develop and manage an international campaign in 14 countries for Wavin, a leading supplier of plastic pipe systems and solutions. The objective was to drive traffic to wholesaler distribution centres, while encouraging dialogue with installers across Europe.
A multidisciplinary approach to brand development and design
After having successfully developed their new brand identity, Nexperia was ready to start the challenging process of building the brand.
The essence of brand consistency
A consistent brand architecture will help your company to maximize global brand recognition and build up a relationship with your end-users.
Creating results in a multi-channel campaign
If you have the right marketing platform in place, the return on investment for an integrated campaign can be significant.
Centralise or decentralise your marketing?
What happens when centrally developed strategies are executed into a multicultural market where not only language but also regional business practice influences your original ideas?
Who we work for...
Visualize the benefits of digital marketing for sales
Calling on many years of practical experience, our digital strategy experts are ready to help you address any challenges you have in online traffic and lead generation.
Together with you, they will inspire our creatives to create a distinctive online presence with one goal only: converting leads into sales.
Contact us to see how this is done using our unique, self-developed marketing automation tools.
Thank you!
for taking the time to contact us. We will be in touch shortly.
