Creative studio
Philips Electronics - Digital Newsletter
Sending an e-mail message to a large number of addressees isn’t as simple as it seems. Each email client has specific requirements and displays its own interpretation of the email design. The result is that a substantial part of the messages doesn’t arrive – or does not arrive correctly.
Naturally, Philips Electronics wants to maximize the reach and impact of their periodic newsletter. It is crucial for them to achieve the highest possible coverage and most attractive design. Not only to increase their reach and engagement, but also because when the recipient clicks in the newsletter, he ends up on a supporting website where his behavior is carefully registered. Thus, a great newsletter design is for Philips also a way to collect valuable information from their email contacts.
Centagon takes full responsibility for the newsletter design and designs all emails for Philips. As soon as Philips supplies the texts and images, Centagon implements them into the email template and translates them to an email design. Of course, Centagon designs the emails in accordance with the brand identity guidelines and returns the email in PDF format for review.
After approval, the layout is converted to an HTML-5 format in such a way that it is correctly presented to the recipient by each email client. Because Centagon has access to the system, the email can be prepared up to 99%. To keep final control, pressing the SEND button is reserved for the Philips marketeers.
Why Centagon
Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.
32
years of experience
16722
cases
22
specialists
96
%
customer satisfaction
Our services
In the last 32 years, we’ve made a habit of digging deep to maximize the impact of visual output. We offer a diverse range of services:
Do you have a question or a challenge? Contact us:
Walter van Houten
Account consultant
(Founder)
Leon Hendrix
Senior digital marketing
strategist (Founder)
Ralph Kuijper
Account consultant
René de Korte
Digital marketing strategist
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