Creative studio

Trouw - Product branding

The Challenge

Trouw Nutrition expanded its range of animal feed and dietary supplements with a chicken feed product . Because external communication is decentralized, it is crucial that all regional offices and their partners know of the ChickCare corporate identity and can consistently put it into practice. Whether an email banner is made in Sydney, Brazil or Prague, the result should be completely identical. That’s why Trouw Nutrition asked Centagon to create a brand identity and accompanying brand book.

The result

Centagon developed a detailed brand book in which almost all communications are described. Fonts, layout, photography and use of color are described in detail to ensure consistency in international visual communication. To maximize the chance of success, we also provided template that local agencies can use as a starting point for their creative work.

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Why Centagon

Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.

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