To fulfill the client's vision, several creative proposals were designed and presented with solid reasoning. From these proposals, a concept emerged and was further developed into a series of final illustrations. Alongside the provided text, these visuals serve as the foundation for a diverse range of communication applications. This includes pull-up banners and mobile backdrops for on-site events, as well as banners and advertisements to announce ITEC's presence. The comprehensive assortment ensures a consistent and captivating representation of ITEC during recruitment activities at schools, universities, and campuses.

"The result is an external presentation where the same message is consistently conveyed in the same 'look & feel'. This recognizable positioning is evident from the reactions of the target audience at each presentation. Previously, each recruitment event required separate preparation, but now, ITEC has a ready-to-use set of assets that can be deployed within fifteen minutes. In addition to this practical outcome, the underlying objective has been achieved, with a measurable increase observed in the number of job applications and filled vacancies. The successful visual identity and message have had a positive impact on ITEC's appeal as an employer, resulting in greater interest and engagement from potential candidates."

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