Creative studio

Nexperia - testimonial 'Technical ladder'

The challenge

Nexperia has divided the organization around the technical staff into layers. Each rung of the technical ladder has specific job requirements, responsibilities and rewards. By regularly having an employee talk about his or her journey on the technical ladder, they want to challenge everyone to look up and start personal growth. How do you properly capture this on video and how do you turn this into a recruitment campaign?

The process

Centagon organized a video shoot on location at Nexperia, where the employee tells his story in an informal, recognizable setting, hoping to motivate young technicians.

The result

The campaign will also be promoted externally to communicate that within Nexperia, there is a lot of attention and room for personal, and in this case technical, growth. In this way, the campaign also contributes significantly to the recruitment of new talent.

Return

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Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.

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