IGO Promo - Blog posts
IGO Promo specialises in printing promotional items and business gifts for companies. They are a major player in the European market, but there is also a lot of competition. That is why marketing is very important for them. A lot of text is needed to complete the campaigns, to optimise the category pages, add new articles to the blog and prepare the social media posts. That's why they were looking for additional help to structure and develop these large amounts of content.
At the beginning of the year, a plan is drawn up for the campaigns that will be carried out that year. Centagon writes short and powerful basic texts for the campaigns that can be used in different places. In addition, at least two blog articles are written each month on topics of interest to the target audience. These blogs are also used to support the campaigns. IGO Promo’s SEO specialist looks at which category texts are needed and the Centagon’s copywriter then writes them in the right style and with the right keywords. Monthly meetings are held with the specialists to discuss the planning and actions for the coming month.
Thanks to Centagon's help, it is possible to meet the great demand on content for the marketing of IGO Promo. Centagon doesn’t only create new content, but also identifies profit opportunities and ways to integrate the content for various channels. The blog articles that have been written and translated have already resulted in a significant increase in visitors and rankings in multiple countries.
Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.
In the last 32 years, we’ve made a habit of digging deep to maximize the impact of visual output. We offer a diverse range of services:
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Walter van Houten
Senior digital marketing
René de Korte
Digital marketing strategist