At the beginning of the year, a plan is drawn up for the campaigns that will be carried out that year. Centagon writes short and powerful basic texts for the campaigns that can be used in different places. In addition, at least two blog articles are written each month on topics of interest to the target audience. These blogs are also used to support the campaigns. IGO Promo’s SEO specialist looks at which category texts are needed and the Centagon’s copywriter then writes them in the right style and with the right keywords. Monthly meetings are held with the specialists to discuss the planning and actions for the coming month.

Thanks to Centagon's help, it is possible to meet the great demand on content for the marketing of IGO Promo. Centagon doesn’t only create new content, but also identifies profit opportunities and ways to integrate the content for various channels. The blog articles that have been written and translated have already resulted in a significant increase in visitors and rankings in multiple countries.