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Creative studio

Etulipa - Branding

The Challenge

Etulipa – a start-up company from High Tech Campus Eindhoven – has invented and patented a unique process for large format displays. These Electro Wetting Displays are able to display brilliant colours with low energy consumption. The colours are still visible on big highway billboards even when the sun shines very brightly.

The process

Because the client deliberately chose to use the Dutch tulip in its name as a metaphor and guarantee for technological innovation, the tulip is an important part of the corporate identity.

The result

The logo and visual brand guidelines that Centagon developed not only features the tulip, but also illustrates the technique in which each displayed color is composed of three colored liquids: red, yellow and blue.


Why Centagon

Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.


years of experience







customer satisfaction

Our services

In the last 32 years, we’ve made a habit of digging deep to maximize the impact of visual output. We offer a diverse range of services:

Do you have a question or a challenge? Contact us:

Walter van Houten

Account consultant

Leon Hendrix

Senior digital marketing
strategist (Founder)

Ralph Kuijper

Account consultant

René de Korte

Digital marketing strategist

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