Marketing support

Web content for medtech startup Bambi Medical

The challenge

In 2022, Bambi Medical - a promising medtech start-up - faced the challenge of introducing their revolutionary invention to hospitals worldwide. There was no money for advertising. Bambi Medical found us through word of mouth about our digital inbound marketing strategy for B2B companies.

The process

Bambi Medical's new medical product (the Bambi Belt) fits perfectly into two emerging paradigms in NICUs: 'family-integrated care' and 'kangaroo care'. That is why we decided together to focus the Bambi Medical website primarily on these paradigms. The website now contains easy-to-understand information about these two concepts, fully based on scientific publications, and logically shows how the new, revolutionary product improves the work of NICU professionals and promotes the health of babies. By optimizing the content for frequently used search terms within the paradigms, the Bambi Belt will automatically become visible to NICU professionals and parents of premature babies and babies with respiratory problems. Who can then pass it on to their department manager and the purchasing department of the hospital.

The result

There is a professional website with clear information and WITHOUT unfounded health claims. The CDP collects first party data, so that - as soon as Bambi Medical can invest in advertising and marketing automation - international lead generation can start via a personalized website and email series.

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