When email marketing is used effectively, ROI grows incredibly fast. Discover the 10 facts and statistics that prove it conclusively.
B2B marketing strategy in recessionary times
Despite the current mild recession, most Dutch marketers continue to believe in their B2B marketing strategy. The majority (60%) think they can get through the recession with a little creativity.
The majority believe that a strong brand supports long-term sales. Almost three quarters of them therefore do not plan to cut branding budgets. These professionals believe that companies that maintain or increase their spending on B2B marketing during periods of economic uncertainty will recover faster.
Budgets for B2B marketing
Perhaps this opinion is also the reason why Dutch professionals are the only Europeans who expect an increase in spending (22%) more often than a decrease (20%) for B2B marketing.
In fact, about half of Dutch B2B marketers say that their budgets have already been affected in some way by the current economic conditions. Globally, that percentage is the same.