New multilingual website for Paques Technology

First, we created an updated website design based on the new brandbook. Then, we performed a basic optimization of website content and migrated it to the CMS and prospect data platform Opptylab. Here, we enabled standard lead capturing processes through contact forms and basic email automation. As is often the case, one of the biggest challenges turned out to be the collection, labeling and application of enough company-owned photographs of placed products.

Due to Centagon’s design & SEO update, the Paques website went from 0 to 55 contact requests in just 7 weeks. Without any form of activation, the new Paques website generated 55+ sales leads. The basic design & SEO overhaul was thus very successful and cost-effective, just like installations of wastewater treatment systems of Paques are themselves. We are talking about a basic overhaul here, because the client budget was insufficient to execute our complete process of creating an integrated inbound marketing website. F.i. creating a good marketing proposition for all products based on customer and employee interviews, or transferring all customer showcases to the new website. We are now in the process of updating the content to fit with multiple internal stakeholders’ perspectives. And we are looking forward to seeing the number of MQLs & SQLs rise again after future inbound marketing activities.