Installers and consumers run hot for content

In that success story, we can give ourselves some credit, with content being the key word. People ask a variety of questions about heat pumps via Google. Sometimes phrased as a flawless question, but more often as a seemingly random collection of words.

Centagon answers both types of questions on behalf of NIBE with simple and clear spot-on answers. That's the work of some very talented specialists who have a curiously split talent. First, they master NIBE's subject matter and jargon. Then they combine that with insights and a sense for the "question-behind-the-question.

The result, for example, is a blog, that fits perfectly with Google's complex and ever-changing regulations and algorithms. The proof of the pudding is that since the cooperation between NIBE and Centagon began in 2018, the ambitious targets of qualified leads have been amply met every year in a row. No magic, but performance marketing at its best.