Creative studio

Signify - animation 'Interact'

The challenge

Signify’s Interact IoT platform consists of customized software applications that are specifically designed to make connected lighting systems and the data they collect work together with smart buildings, smart cities, and the other Internet of Things solutions. But how do you best promote these software applications to the target audience?

The process

The easiest way to get a prospect interested in a software application is to show how it applies to their specific situation. Of course, this information can be delivered via the website or during a sales meeting, but to get there, the interest must first me aroused. Short video messages that can be shared on social channel are a great way to do this. The target group can be precisely segmented and addressed with a self-explanatory video of a few minutes describing the product.

The result

Centagon produced a complete communication package of which the videos were a valuable part.

Return

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Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.

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