Creative studio

Signify - trade show 'Euroshop'

The challenge

“Lighting for circularity” is the central message with which Signify wanted to position itself at Euroshop 2023, a trade fair for the retail sector. Sustainability is a central starting point in the development and production of Signify’s contemporary lighting fixtures. A positioning that needs context and cannot be expressed with a single text panel on an exhibited product.

The process

Centagon wrote a company story that served as the basis for a tour at the exhibition stand. The sales representatives were able to guide interested parties through the information panels and thus had a consistent story. Knowing Signify’s branding rules down to the last detail, Centagon took full control and responsibility for decorating the stand: a series of explanatory panels with illustrations, diagrams, and data.

The result

The success of the combination of a strong story and clear visuals support far exceeded the expectations of the exhibition presentation.

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