Creative studio

Signify - trade show 'Euroshop'

The challenge

“Lighting for circularity” is the central message with which Signify wanted to position itself at Euroshop 2023, a trade fair for the retail sector. Sustainability is a central starting point in the development and production of Signify’s contemporary lighting fixtures. A positioning that needs context and cannot be expressed with a single text panel on an exhibited product.

The process

Centagon wrote a company story that served as the basis for a tour at the exhibition stand. The sales representatives were able to guide interested parties through the information panels and thus had a consistent story. Knowing Signify’s branding rules down to the last detail, Centagon took full control and responsibility for decorating the stand: a series of explanatory panels with illustrations, diagrams, and data.

The result

The success of the combination of a strong story and clear visuals support far exceeded the expectations of the exhibition presentation.

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Signify - trade show 'Euroshop'

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Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.

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