AGCO Finance - video 'MF Experience Tour'
AGCO asked us to shoot customer testimonials to use during the Massey Ferguson Experience Tour. For the testimonial video, they selected two Dutch customers and one in Belgium. To talk about their business activities, but also about how they benefit from the MF machinery and how they experience the contact moments with AGCO Finance. Their agricultural audience should recognize themselves in the video, so they asked us to show beautiful images of farmland, agriculture, horticulture, and the MF equipment.
First, we helped AGCO complete the interview script. Then, we scheduled the film days with the customers. We filmed the entire interview and shot B-roll footage of their premises. We also took our time to create great video of the MF machinery, as this was essential to the Tour. Of course, we found beautiful background music to match the footage and the message.
The testimonial video is a great compilation of customers and (drone) footage of their enterprises and farmland. Because the video is used in the Netherlands as well as in Belgium, we published the video with Dutch and French subtitles. We also created separate videos for each interviewed customer to show appreciation for their time.
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Walter van Houten
Senior digital marketing
René de Korte
Digital marketing strategist