Nexperia - Nijmeegse vierdaagse feesten
As part of a recruitment and awareness campaign, Nexperia has become a sponsor of the ‘Nijmeegse Vierdaagse’, a four-day walking event in Nijmegen from 2022. But what’s the best way to decorate this event in terms of the route and giveaways?
Centagon researched the possibilities to achieve the maximum result within the given budget. The focus was on the link with the event itself: drinking cups, T-shirts, and caps with the Nexperia branding. In addition, the possibilities of decorating the track were explored: lettering on the asphalt, banners on the drink fences and flags on the stage.
One of the most eye-catching elements were the large beach balls with the now recognizable Nexperia logo, which were distributed to the public during the closing party. An extremely successful campaign that significantly increased Nexperia’s visibility on the job market.
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Walter van Houten
Senior digital marketing
René de Korte
Digital marketing strategist