Under the umbrella of the communication concept "Get everything out of tomorrow's classroom," we reached the target audience with broad content about ICT trends in education, ICT policy-making and an inspiring picture of the future. Once arrived at the campaign site, the visitor, if interested, was invited to register. Once that process was complete, the leaflet could be downloaded and a gift was sent by mail. The text for the leaflet was provided in draft form by the client which served as the basis for Centagon's copywriters.

The chosen format meant that the target audience was reached and kept up-to-date while the client's sales force periodically received a list of registered interested parties who could be actively approached.