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Creative studio

Philips Healthcare - animation 'SmartSpeed'

The challenge

The Philips MR team wanted to create a 3D animated video to launch the new product. Such a 3D animation video could clearly show the new underlying technology of Philips SmartSpeed. In addition, artificial intelligence lends itself perfectly to beautiful animation. That’s why they asked Centagon to come up with an out-of-the-box design that pushed the boundaries of corporate identity guidelines.

The process

Following the established approach, Centagon asked about the target audience and the objectives behind the animated video they wanted to create. After approval of the key visual, Centagon developed the visual concept and message into a messaging playbook.

The result

As a result, Philips Healthcare’s global marketeers know how to apply the concept and ensure the right branding in their (local) marketing campaigns. In addition to the animated videos, the design team developed a landing page, a science brief and a brochure. The result was an integrated marketing campaign.


“Centagon listened to our needs very carefully and helped us to develop an amazing animation to really reflect the value of our new AI-based MR application. This was very appreciated by our customers. We are very satisfied with their work for Philips SmartSpeed.”

Deniz Yakisikli, Senior Product Marketing Manager


Why Centagon

Full-service agency Centagon has been helping marketing and sales departments get great results with effective, consistent and streamlined marketing communications and design for 32 years. With one-stop-shop Centagon as your trusted partner, you benefit from cost efficiency, streamlined communication and quick turnaround. Centagon Marketing Support offers a full range of marketing services. From devising strategies to planning and executing omnichannel media campaigns, managing digital advertising and optimizing online marketing through data analysis. Scroll on for an overview of our Creative Studio's services.


years of experience







customer satisfaction

Our services

In the last 32 years, we’ve made a habit of digging deep to maximize the impact of visual output. We offer a diverse range of services:

Do you have a question or a challenge? Contact us:

Walter van Houten

Account consultant

Leon Hendrix

Senior digital marketing
strategist (Founder)

Ralph Kuijper

Account consultant

René de Korte

Digital marketing strategist

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