Learning from your customers is essential

What campaign elements should be released? Which advertising channels are most effective? What’s the available budget per channel? What conversion and engagement metrics are required to measure success? All this, and much more, comes together when preparing content for release.

Don’t drown in big data; prepare your metrics!

Once the process of identifying your goals and building the appropriate assets is completed, a campaign release plan is constructed.

Every call to action, every download, every important step in how people consume your information is tagged with various analytics tools. This ensures that the information is measured in a way that provides the insights you need.

It also means that your goals must be crystal clear beforehand, so we collect the right insights from the many available channels.

What you can expect from us

Nothing is overlooked. All activation channels and individual assets are tagged in order to ensure we monitor the results for continuous learnings and improvements.

A dedicated checklist to verify channels, assets and accompanying budgets
Smart tagging and goal settings with tools like Google Tag Manager or Piwik Pro
Structured account management for various accounts such as Google AdWords, Facebook and LinkedIn

A 10-step checklist to ensure you won't miss a thing

Forecasting advertising results and connecting all media activities in analytics can be a huge task. If you don't prepare your campaign or content releases carefully you will miss valuable and necessary insights once your campaigns are running.

Revisiting and quantifying the agreed objectives, identifying all used media assets and channels, verifying calls-to-action and incentives to engage with your audience, calculating expected conversion rates: all this and more is part of our 10-step checklist. This framework allows us to generate an accurate prediction of the results you can expect.

A 10-step checklist to ensure you won't miss a thing

Forecasting advertising results and connecting all media activities in analytics can be a huge task. If you don't prepare your campaign or content releases carefully you will miss valuable and necessary insights once your campaigns are running.

Revisiting and quantifying the agreed objectives, identifying all used media assets and channels, verifying calls-to-action and incentives to engage with your audience, calculating expected conversion rates: all this and more is part of our 10-step checklist. This framework allows us to generate an accurate prediction of the results you can expect.

Predictive methodologies

--

CONTACT US

Owned, earned and paid channels

--

CONTACT US

Easy to interpret performance insights

--

Read more

Looking for the bigger picture?
Contact us for a benchmark SEO scan

Get your benchmark SEO scan