SEARCH ENGINE ADVERTISING (SEA)
Smart advertising for optimal ad spend
To generate the highest possible return on ad spending you need smart, focused advertising plans.
Manage your marketing investment with dedicated SEA specialists
What’s your go-to resource for information and solutions?
Quite likely, the answer is Google. It is for 71% of companies. Yet two-thirds of these companies won't even reach the sixth listing on the search engine results page (SERP)! Acquiring a top-5 position is therefore a big deal. Especially if you offer exactly what someone is looking for.
Search Engine Advertising (SEA) allows you to ensure a top position for the issues you can address directly. It's used to boost brand awareness, generate traffic and drive conversion on your website.
Get the most out of your ad spend in six simple steps
Through data tools and services such as Google, social channels and/or key influencers within your market, we help you understand how potential customers are searching the web and how your competitors engage online. We generate insights based on data - locally, nationally or globally - segmented to match the various audiences you address. This helps you build a solid, fact-based foundation for your communication activities.
Kickoff session to get insights from your business
Keyword Research for optimal campaign structure
Create advertising strategy, planning and budget allocation
Build and launch advertising campaigns
Monitor and optimise advertising campaigns
Create a short list with relevant keyword suggestions, groups and quick wins
Interested in a keyword quick-scan?Contact us
Performing keyword tests in various countries and languages requires a local expertise of the market. Legislation is different per country so your central concept may also require a regional approach. And of course sales engagement and distribution require regional interactions.
Simply stated, you need a regional execution in every country.
When your marketing strategy applies a strict segmentation in product, geographical or brand approach we frequently see that a lot of keyword findings apply for all, despite of the apparent split-up of marcom focus.
We always work based on your guidance and focus our research to this area of need.
The insights we receive from keyword research are often the input for a proof-of-concept phase. This phase consists of an Google advertising (Adwords campaign) being launced in one market.
The data is used for benchmarking and conversion measurement and is the input for an integral approach of advertising, content marketing and SEO.