The key to conversions

Besides having a conversion mechanism like the examples above, convincing content and a selection of the right channels is crucial to increase conversions. You will only be able to achieve this by doing your due diligence, such as researching the search behaviour and customer journey of your target audience. This may not even go right the first time, which is exactly why increasing conversions is always a process of optimisation: generating results and learning from them. That's how you get to know your customer: to offer them the information they need right when and where they need it.

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Marijn is Senior Digital Marketing Strategist at Centagon. He can tell you everything about lead generation, strategic marketing and digital transformation.

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